SWOT Analysis is widely used in the business world but not exposed to many employees. They are used by high level management staffs. This TQM articles writes about a brief concepts of SWOT Analysis aimed to provide interested parties a basic understanding of SWOT Analysis.\n\n\n\nWhat is S.W.O.T.? \n\n\n\nS.W.O.T. is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. As you can see, the S.W.O.T. consists of four factors each clearly has its own identity and purpose. S.W.O.T is commonly classified an External and Internal Factors. For the External factors, it consists of the Opportunities and Threats, whereas the Internal Factors are Strengths and Weaknesses.\n\n\n\nWhere is S.W.O.T. being applied? \n\n\n\nS.W.O.T. or S.W.O.T. Analysis as it may sometimes being called can be performed in a variety of application or situation. It can be used as a situation analysis as an input into a strategic planning process at corporate of company level. It can also apply to evaluate the situation in terms of its capabilities. We use S.W.O.T. as a situation analysis tool.\n\n\n\nWhen do we perform a S.W.O.T. Analysis \n\n\n\nIn common practice, S.W.O.T. Analysis is performed during the Strategic Planning or Business budget session normally done at the end of a financial year. But to perform a S.W.O.T. should not be limited to a yearly affair. You may perform a S.W.O.T. Analysis whenever it is needed to help you to identify causes of a non-conformance and you needed a new solution or strategy.Resources for Strategic Planning\n\n\n\nWho would perform a S.W.O.T. \n\n\n\nAnalysis In most cases, leaders of an organization perform a S.W.O.T. Analysis. However, it should not be limited to this group of people. In fact, anyone who has an interest and trained can perform a S.W.O.T. Analysis for the situation they are in. I have many situations where heads of a department perform a S.W.O.T. Analysis for their own operation issues because they want to develop solutions based on facts.\n\n\n\nWhy do you need to perform a S.W.O.T. \n\n\n\nAnalysis As it can be seen by now, data gathering is an essential part of S.W.O.T. Analysis. Hence, the information collected is likely to be more factual. Any solution derived from S.W.O.T. will be more realistic and reliable.\n\n\n\nHow to perform a S.W.O.T. Analysis? \n\n\n\nAs data collection is one of the key activities in S.W.O.T. analysis, it should allow enough time to bring back the data. 1-3 month before a S.W.O.T. Analysis session is conducted. Once the data is collected, it should be grouped into the four factors. This can be done individually or in a team.\n\n\n\nIn summary, with some basic understanding of S.W.O.T. Analysis, the solution derived from it can be value add to the organization.