A Review of Starbucks SWOT Analysis

November 5, 2009 | Posted by lmfoong

Many of us know that Starbucks sell coffee… Oh no! Not only coffee but also the ambient within and around Starbucks

This 9 minutes video conducted by S.W.O.T. TV features Starbucks SWOT Analysis. It provide a short history about Starbucks, includes an interview conducted with the top leader of Starbucks, spread beyond the younger generation to include customer from the business sectors.

The video provides the Strengths, Weaknesses, Opportunities and Threats. One of the Strengths is on its temporary employment scheme which include stock options.

It also highlights the Weakness Analysis of Starbucks. McDonald offers similar ice coffee with larger portion at $2.5 as compared to higher Starbucks price. One of it is the offering of cookies at Starbucks price for which customer can make similar purchase at much lower price nearby since Starbucks is mostly located at areas where there are also convenient stores. These weaknesses seems to NOT able to cater for the lower income group. View the video to get more detail ..